Context
Overview
Playground developed the commemorative audiovisual piece and original jingle for ZAP’s 15-year milestone, translating brand history and values into a more human narrative.
The challenge
Anniversaries can easily become retrospective. The opportunity was to make the past relevant to the relationship the brand wants to build next.
Thinking
The insight
An anniversary becomes more valuable when it connects the history of the brand to the relationship it wants to build next.
Our response
We used film and original music to turn a corporate milestone into a more human brand narrative, with the creative idea carrying both memory and forward movement.
Delivery
What we delivered
Commemorative audiovisual piece
Original jingle
Narrative development
Creative production